Transformative social and creative strategy leader with more than seven years of experience driving audience growth, engagement, and brand relevance across sports, entertainment, and digital media, including recognition as a Sports Emmy Award winner for Outstanding Digital Innovation. Proven expertise in social media strategy, platform-native storytelling, short-form video production, and live content execution for high-visibility media properties. Trusted partner to production, editorial, marketing, design, sales, and talent teams in developing integrated campaigns that align creative vision with brand and business objectives. Recognized for translating performance data, audience insights, and cultural trends into scalable content strategies that increase reach, engagement, and referral traffic across platforms.