Brandon Blueford
Transformative social and creative strategy leader with more than seven years of experience driving audience growth, engagement, and brand relevance across sports, entertainment, and digital media, including recognition as a Sports Emmy Award winner for Outstanding Digital Innovation. Background spans social media strategy, platform native storytelling, short form video production, and live content execution for high visibility media properties operating at scale.
Proven ability to design and lead social ecosystems that balance real time execution with long term strategic planning. Known for translating audience insights, performance data, and cultural signals into content strategies that increase reach, engagement, and referral traffic across platforms. Experience spans both owned and partner driven initiatives, with a strong focus on aligning creative output to broader brand and business objectives.
Trusted cross functional partner to production, editorial, marketing, sales, design, analytics, and talent teams. Comfortable operating in fast paced environments that require rapid decision making, clear communication, and accountability. Brings a disciplined, data informed approach to creative leadership while maintaining a strong instinct for storytelling and audience connection.
Head of Social Media
Shay Shay Media, Los Angeles, CA | August 2025 – Present
Lead social strategy across multiple owned media properties, overseeing platform native content, audience growth initiatives, and brand voice consistency. Partner closely with senior leadership, talent, and cross functional teams to align creative direction with sponsorship objectives and broader business goals. Drive real time content execution around major sports and cultural moments while maintaining long term planning and performance optimization. Regularly evaluate platform metrics, engagement trends, and audience behavior to refine strategy, inform roadmaps, and support sustained growth and retention.
Social Director, Shay Shay Media
The Volume, Los Angeles, CA | August 2025 – September 2025
Oversaw social media operations during a transitional period, ensuring continuity in execution quality, audience engagement, and brand alignment. Collaborated with creative, production, and marketing stakeholders to support integrated initiatives and maintain consistency across platforms during organizational change.
Associate Producer, Social and Brand Content
FOX Sports, Los Angeles, CA | August 2021 – August 2025
​Led social and branded content strategy for FOX Sports Digital, supporting large scale campaigns and live event coverage. Drove measurable increases in video views and live engagement by aligning platform trends, audience insights, and editorial priorities. Partnered with editorial, marketing, and production teams to deliver cohesive cross platform narratives. Applied performance analytics and reporting to refine content planning, improve targeting, and support ongoing audience retention.
Digital Media Specialist
FOX Sports, Playa Vista, CA | December 2019 – August 2021
​Executed data driven content strategies that increased referral traffic and social engagement across multiple sports verticals. Produced fan focused content for NBA, WWE, and PBC properties. Applied A B testing, posting optimization, and real time analytics to improve performance and adapt to platform algorithm changes.
Creative Marketing Strategist
Gaming Society, Los Angeles, CA | March 2021 – July 2021
​Developed narrative led digital campaigns and interactive initiatives tailored to a sports betting audience. Led live programming and audience engagement efforts that increased real time participation. Partnered with marketing and analytics teams to evaluate performance data, refine strategy, and improve campaign relevance.
AWARDS
Sports Emmy Award • Outstanding Digital Innovation • 05/2025
National Academy of Television Arts and Sciences​
Multi Platform Presence • Bronze Honor • 02/2025
The Shorty Award​
Social Events and Live Streams • Video • 05/2021
The Webby Awards